You can do the best research and be making the strongest intellectual argument, but if readers dont get past the third paragraph youve wasted your energy and valuable ink. Keeping in view the above quote, the proposed Society of Periodontal Medicine and Clinical Practice is proud to announce its first of a kind international peer-reviewed online research journal ? Journal of Periodontal Medicine and Clinical Practice (JPMCP) which aims to cover worldwide research related to Periodontal Medicine and Oral Medicine as strategic priority along with focus on Clinical Periodontics and Oral Implantology. The journals full text is available online at http://www.jpmcp.com. The journal allows free access (Open Access) to its contents and permits authors to self-archive final accepted version of the articles on any OAI-compliant institutional / subject-based repository. The Editorial board will strive for the quality of the journal and all information will be updated on the journal website from time to time. We welcome all your submissions. I hope you will consider JPMCP for your next submission.